BrainHearing™, It all starts with the brain
Our brain processes and interprets the sounds our ears detect. The fewer details of sound the brain receives, the harder it has to work to make sense of it. Oticon provides better hearing with less effort by giving the brain the clearest, purest, most normal signal to decode. Oticon calls this approach BrainHearing™.
Hearing loss and cognition
Speech understanding and comprehension are cognitive processes, processes that happen in the brain. When hearing is compromised, the signal that the brain is accustomed to processing is changed and it takes more effort to fill in the blanks. The extra effort required to process sound can have a negative impact on other cognitive activities, including memory and the ability to engage in conversation.
Current research is digging deeper to fully understand the relationship between cognition and hearing loss. We do understand that the best signal to offer the brain is the most normal signal possible. BrainHearing™ reflects the audiological focus of Oticon, which is to support the way the brain makes sense of the sounds it receives from the ears, rather than compensating for deficiencies in the ear.
The Features That Provide BrainHearing™
BrainHearing technology combines four key features that work together continuously to help the brain make sense of sound.
Speech Guard E
Captures and preserves the unique characteristics of Speech, preserving the important details and protecting the clarity of speech.
Helps both ears work together with the brain in real time. This preserves the natural sound differences that occur at each ear. By working as a system, it’s easier to locate sounds.
Prioritizes speech over background noise and provides varying degrees of directionality. By giving a clear more natural sound, the effort involved in listening is reduced.
YouMatic and Personal Profiles
Coordinates sound processing and determines how much help to provide from the hearing instrument. Oticon hearing instruments can be finely tuned to match personal sound preferences.